THE BEST-RUN E-BUSINESSES RUN - SAP
2001
EXECUTIVE SUMMARYDeep customer relationships represent a continuing stream of income and a critical platform for new growth. They also represent a powerful and defensible barrier to entry.”
(Jay Curry, The Customer Marketing Method, The Free Press, 2000) What differentiates companies in today's hyper-competitive and demand-driven markets is their ability to address their customers' preferences and priorities. This means more than simply knowing and understanding their customers better than their competitors do. It means strategically implementing this customer knowledge in every area of the company, from the highest management level to all the employees who come into direct contact with customers.
Establishing and strengthening long-term relationships with your customers is the key to success. It's the focus of a wellstructured and coordinated process of customer relationship
management (CRM).
CRM involves far more than automating processes in sales, marketing, and service and then increasing the efficiency of these processes. It involves conducting interactions with customers on a more informed basis and individually tailoring them to customers' needs. Your company's success depends heavily on your ability to intelligently manage sales, marketing, and service processes and to draw mutual advantages from your understanding of your customers. To help you maximize the strategic value of your CRM initiatives, SAP provides a comprehensive analytical solution as an integral part of its mySAP Customer Relationship Management (mySAP CRM) solution: SAP's Analytical CRM.
This document helps you gain a deeper understanding about how analytical CRM in general and SAP's solution for analytical CRM in particular can contribute toward improving the way you measure and optimize your relationships with customers.
Artikel lengkap dikompilasi/hubungi :
Kanaidi, SE., M.Si* (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
Jln. Sariasih No.54 Bandung 40151 - Indonesia
Telp (022) 2009570 atau HP. 0812 2353 284
e-mail : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
*Profil Lengkap, lihat (click) di sini
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