oleh : Hotlan Siahaan
Jurnal Studi Perpustakaan dan Informasi, Vol. 4, No. 2, Desember 2008
Abstract
Customer Relationship Management in the library was means in an effort to give the best service for customers. The CRM strategy approach in the library was a process of modifying the customer, but also was aimed to more strengthen the association between the library and his customer. Applied the concept of the CRM activity could gain the positive image for the library. The creation of an agency image (Corporate the image) that was good in the eyes of public or his public often will benefit, because will bring ”citra” that was similar to all the service products and the service that were produced, and will become a special pride for his official (the employee relation) also will cause sense of belonging towards their place agency worked.
Keywords: library management, service for customers
Latar Belakang
Perkembangan teknologi informasi dan
komunikasi memegang peranan penting dalam
distribusi informasi dan memicu terjadi ledakan
informasi. Teknologi informasi dan komunikasi
ikut andil dalam ledakan informasi dan
perkembangan teknologi informasi dan
komunikasi yang terjadi membawa perubahan
dalam masyarakat saat ini. Perubahan itu
meliputi perubahan sikap masyarakat dalam
interaksi sosial sehari-hari atau perubahan yang
terjadi pada pranata sosial yang ada di
masyarakat saat ini. . . . . ... . . (baca_selengkapnya )
Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
-------------------------------
Butuh Artikel/Jurnal Lainnya ?, click di :
E:\K A N A I D I\Data\My Docu\aKEN\JOURNAL\CRM & Relationship\ Costumer Relationship Management (CRM) sebagai Sarana Meraih Image Positif_ Hotlan Siahaan 
Tidak ada komentar:
Posting Komentar