Rabu, 17 Oktober 2012

MUNGKIN Anda/teman Anda BUTUH ini?

Kami memiliki beberapa Artikel/Jurnal tentang :

Jurnal “BALANCED SCORECARD”....click di http://ken-keuangan.blogspot.com/

Jurnal “MANAJEMEN SDM” .....click di http://ken-msdm.blogspot.com/

Jurnal “CUSTOMER TRUST”.....click di http://www.ken-trust.blogspot.com/

Jurnal “Good Corporate Governance (GCG)” … click di http://ken-gcg.blogspot.com/

Jurnal “ICT” … click di http://ken-ict.blogspot.com/

Jurnal “Corporate Image” … click di http://ken-image1.blogspot.com/

Jurnal “Customer Value” … click di http://www.ken-value.blogspot.com/

Jurnal “Customer Loyalty” … click di http://ken-loyalty.blogspot.com/

Jurnal “Brand & Merek” … click di http://ken-merek.blogspot.com/

Jurnal “Service Quality” … click di http://ken-servqual1.blogspot.com/

Jurnal “MARKETING & BUSINESS” … click di http://ken-promark.blogspot.com/

Jurnal “Customer Satisfaction” … click di http://ken-kepuasan.blogspot.com/

Jurnal “Personal Selling” … click di http://ken-selling.blogspot.com/

Jurnal “Corporate Culture” … click di http://ken-culture.blogspot.com/

Jurnal “Customer Relationship Management (CRM)” … click di http://ken-crm.blogspot.com/

Jurnal “DELPHI METHOD” … click di http://ken-delphi.blogspot.com/

Jurnal “Kewirausahaan (Entrepreneurship)” … click di http://ken-entrepreneurship.blogspot.com/

Business Plan dan Marketing Plan… click di http://ken-businessplan.blogspot.com/

Artikel “Competitive Strategy” … click di http://ken-persaingan.blogspot.com/

Jurnal “Customer Behavior (Perilaku Konsumen)”… click di http://ken-behavior.blogspot.com/

Jurnal “LKMS (Lembaga Keuangan Mikro Syariah)”… click di http://lkmsnetkas.blogspot.com/

Artikel “Dunia PERIKLANAN” … click di http://ken-iklan.blogspot.com/

Artikel “QFD (Quality Function Deployment)” … click di http://ken-qfd.blogspot.com/

Artikel “STP (Segmenting, Targeting, & Positioning)” … click di http://ken-stp.blogspot.com/

Jurnal “EXPERIENTIAL MARKETING” … click di http://ken-experiental.blogspot.com/

Jurnal “CSR” … click di http://ken-csr1.blogspot.com/

Jurnal “MEREK (Brand)” … click di http://ken-merek.blogspot.com/

Jurnal “PERIKLANAN (Advertising)” … click di http://ken-iklan.blogspot.com atau di http://ken-iklan1.blogspot.com/ atau di http://ken-iklan2.blogspot.com/ atau di http://ken-iklani.blogspot.com/

“Peluang BISNIS ONLINE” secara Sederhana……MINAT?... coba lihat (click) dulu di http://formulabisnis.com/?id=ken_kanaidi

Artikel lengkap dikompilasi oleh/hubungi :

Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).

e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

Jumat, 05 Oktober 2012

Costumer Relationship Management (CRM) sebagai Sarana Meraih Image Positif

oleh : Hotlan Siahaan

Jurnal Studi Perpustakaan dan Informasi, Vol. 4, No. 2, Desember 2008

Abstract

Customer Relationship Management in the library was means in an effort to give the best service for customers. The CRM strategy approach in the library was a process of modifying the customer, but also was aimed to more strengthen the association between the library and his customer. Applied the concept of the CRM activity could gain the positive image for the library. The creation of an agency image (Corporate the image) that was good in the eyes of public or his public often will benefit, because will bring ”citra” that was similar to all the service products and the service that were produced, and will become a special pride for his official (the employee relation) also will cause sense of belonging towards their place agency worked.

Keywords: library management, service for customers

Latar Belakang
Perkembangan teknologi informasi dan
komunikasi memegang peranan penting dalam
distribusi informasi dan memicu terjadi ledakan
informasi. Teknologi informasi dan komunikasi
ikut andil dalam ledakan informasi dan
perkembangan teknologi informasi dan
komunikasi yang terjadi membawa perubahan
dalam masyarakat saat ini. Perubahan itu
meliputi perubahan sikap masyarakat dalam
interaksi sosial sehari-hari atau perubahan yang
terjadi pada pranata sosial yang ada di
masyarakat saat ini. . . . . ... . . (baca_selengkapnya )

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).

e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

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MEMBANGUN HUBUNGAN JANGKA PANJANG PELANGGAN MELALUI RELATIONSHIP MARKETING

Oleh: Rully Arlan Tjahyadi

Jurnal Manajemen, Vol 5, No 2 (2006)

Abstract
Relationship marketing, however defined, has received considerable attention recently. Relationship marketing has emerged as a new paradigm in the marketing’s concepts and practices. This paradigm has shifted from transactional approach to relationship-based marketing strategy. The main purpose of relationship marketing is focused on a long-term relationship with a key parties—customer, suppliers, and distributor. Today, relationship marketing concept has been a key point of firm’s business activities. In a modern business, marketer’s tasks not only meet customer want, but also treat their customer as well. Firm should understand the principles of underlying relationship marketing before. Those principles are loyalty and customer satisfaction, profitability, and customer retention. Relationship marketing is concerned with how organizations manage and improve their relationships with customer for long-term profitability. In the end of this paper, I will define important steps that marketers must do. Finally, this paper discusses about relationship marketing in building relationship with customer for long-term.
Keywords:, customer loyalty, customer satisfaction, profitability, customer retention and relationship marketing.

PENDAHULUAN
Saat ini relationship menjadi topik utama dalam aktivitas bisnis. Kebanyakan perusahaan, secara financial, bertujuan ingin mendapatkan profit yang maksimal dari hasil operasinya dengan memaksimalkan nilai sahamnya. Di sisi lain dalam pemasaran, loyalitas pelanggan dan kepuasan pelanggan merupakan tujuan setiap perusahaan. Peningkatan kualitas atas produk serta layanan yang superior kepada pasar (konsumen) merupakan usaha untuk mewujudkan loyalitas pelanggan terhadap produk dan layanan yang diberikan. Usaha tersebut tidak terlepas dari adanya perubahan yang terjadi dalam lingkungan bisnis, persaingan yang semakin ketat, kemajuan teknologi, serta perubahan dalam kebutuhan dan keinginan pasar, yang menuntut para pemasar untuk mengubah strategi dan taktiknya dari product-oriented menjadi market-oriented.
Perusahaan yang sukses adalah perusahaan yang mampu untuk menjalin relationship jangka panjang dengan pelangganya. Relationship jangka panjang berarti pelanggan yang loyal di mana kebutuhan dan keinginannya terpuaskan. Tugas pemasar di sini adalah bagaimana untuk tetap mempertahankan pelanggannya agar tetap loyal terhadap produk atau jasa yang ditawarkan.
Konsep relationship marketing menjadi kunci utama dalam . . ... . . (baca_selengkapnya )

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).

e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

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Butuh Artikel/Jurnal Lainnya ?, click di :

E:\K A N A I D I\Data\My Docu\aKEN\JOURNAL\CRM & Relationship\ MEMBANGUN HUBUNGAN JANGKA PANJANG PELANGGAN MELALUI RELATIONSHIP MARKETING_ Rully Arlan Tjahyadi